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There has been much discussion raised about "Why are women leaving Architecture? and more broadly, Why is the profession loosing key talent?"  Both women and men practitioners are disillusioned by the myth of work/life balance: Women are grappling with "have it all" expectations of juggling family time with the demands of full-time work.  Men are struggling to support their families solely on an architect's salary and fall back on asking spouses to maintain their jobs. The lack of affordable childcare and high cost of living only magnifies the challenges.  How did we end up in this modern family dilemma? What can we do to improve the situation?

Innovating Licensure: Creating a new Value Proposition for Architects

A critical part of the Equity equation hinges upon the complex process and costs for obtaining Licensure. This is compounded further by the erosion of real and perceived incentives for weathering the currently arduous process.  NCARB by Numbers 2014 provides a glimpse at where the pinch points occur for candidates. Our early survey results highlight that beyond pragmatic challenges with the licensure process over the last 15 years, the crux of the problem lies in the current lack of a clear Value Proposition for becoming a licensed architect.

For some there is a sense that the process is insurmountable, while others practice award winning architecture under the licenses of their firms with no tangible incentives for licensure. In what ways is the current process changing for IDP and ARE? Beyond the process, how can we create a new value proposition for architects and the profession at large?  How can we as individuals, firms and the profession provide immediate as well as long term incentives clear to the unlicensed and emerging professionals?

Equity by Design attendees who sign up for this Break Out session will assess current attitudes towards licensure, brainstorm new models of valuing licensed professionals and develop equitable tools for achieving it. Our featured presenters for this important conversation include Ashley Hinton of Bohlin Cywinski Jackson, Kimberly Tuttle, AIA of NCARB, Anne Torney, AIA of Mithun.

At this time General Registration is Full. If you would like to attend, please sign up for the wait list and we will let you know by 10/3 if there is space available.


Ashley Hinton

Architect, Bohlin Cywinski Jackson

Ashley leads by example as a part of a new generation of millennial young architects. As the youngest licensed Architect at Bohlin Cywinski Jackson, Ashley completed her IDP hours and the ARE Examinations 2 years and 3 months after earning her professional degree from Rice University. As part of Rice's Preceptor Program, Ashley spent a year working at Bohlin Cywinski Jackson. She also had several internships during her undergraduate years at Rice.  Ashley has had a variety of project...
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Kimberly Tuttle AIA

Outreach Manager, Internship + Education, NCARB

Kimberly is the Outreach Manager, Internship + Education at NCARB. In this position she helps support and guide the education and internship continuum as it evolves with the architecture profession. Tuttle previously held the position of project architect for a small firm in Camden, Maine. She has seven years of architectural design experience, and has worked for several firms in midcoast Maine. Her projects varied from single family residential projects to light commercial restaurants...
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Anne Torney, AIA

Partner, Mithun

Anne Torney is an architect who has made affordable multi-family housing and transit-oriented urban infill the focus of her work for more than 20 years. Prior to joining Mithun, Anne was a Principal and Director of Housing at the multi-disciplinary San-Francisco-based architectural design firm Daniel Solomon Design Partners, where she has led award-winning projects in San Francisco, San Jose, Los Angeles, and Seattle, WA. | She brings a deep commitment to community outreach and...
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EQxD: A Special Thank You to our Sponsors!

We are grateful to our supportive sponsors and partners in The Missing 32% Project's Equity in Architecture Survey, Equity by Design Symposium and 2015 Equity Challenge Endowment goal of $30,000. To date, we have raised $33,750! We would like to thank our generous Sponsoring and In-Kind Partners for their support of The Missing 32% Project. 

In months to come, we will seek to continue our sponsorship campaign to further build the endowment for Equity by Design Research studies for future years. We also have other initiatives that will be outlined in our Equity by Design Challenge for 2015. We hope you will support us and spread the word. 

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EQxD: Look Who's Talking! [Speakers + Schedule 10/18/14]

Check out our amazing line up of Speakers!

Check out our amazing line up of Speakers!

AIA San Francisco and The Missing 32% Project is pleased to present the 3rd Symposium, Equity by Design: Knowledge, Discussion, Action! on Saturday, October 18, 2014 at the San Francisco Art Institute. The day is designed to combine data sharing, active dialogue and learning-by-doing in one of the city's richest architectural assets.  The results of the Equity in Architecture Survey will be presented with focus in 3 knowledge areas: Hiring & Retention, Growth & Development, and Meaning & Influence. 

This week, we are excited to share EQxD featured speakers and moderators that include Bay Area and national firm leaders; featuring several from AIA National, NCARB, as well as influential innovators from outside the profession of Architecture.

And we are also grateful for the amazing talent and hard work of our EQxD facilitators for our Knowledge session panels, interactive Break Out sessions and behind the scenes volunteers.

Go to SCHED.ORG for a closer look at our featured speakers, for each session in the latest detailed event schedule 

Defining Success: Early Results - Equity in Architecture Survey '14

Survey Says:

The Missing 32% Project launched the first Equity in Architecture Survey from February thru March 2014 as part of a multi-year research study to promote discussion and inspire change within the profession.  Nearly 2,300 respondents from the local and national architectural community contributed to the research effort that has helped to provide a candid look into the status of the profession and the challenges that must be addressed to preserve its value and relevance for future generations.

Infographic Design by Ming Thompson of Atelier Cho Thompson

How do you define success?

Our first Infographic illustrates the overall respondent demographics, including gender and age, as well as a compelling look the topic of what constitutes a successful career. Our preliminary survey finding compares how different groups answered the question "How do you define success in your career today?" Those working in traditional firms, sole practitioners, and architectural graduates in divergent career paths represent the 3 groups.  Out of 16 possible answers asked, all groups (with men and women nearly equal) selected 3 key factors over the rest;

  • Work/Life Flexibility
  • Working on projects of personal and professional significance
  • Working with a positive, talented, collaborative team.
  • (Social Impact / Making a difference was a close runner up).

Not surprisingly, architectural sole practitioners valued "Work/Life Flexibility" as the highest factor; while those working in traditional firms and divergent career paths had selected "working with a positive, talented and collaborative team" as their top choice. Some of the remaining answers that were infrequently selected include: positive client relationships, positive project outcomes, earnings commensurate with experience/achievements, job title/status and recognition by the design community. 

These results are based on preliminary findings conducted by our research team from Mills College, with Infographic provided by Atelier Cho Thompson. We look forward to sharing other key outcomes of survey findings at Equity by Design on October 18th. Join us! You can register for the event here.


INSPIRE% [2]: Juggling Work & Family, Jaya Kader Zebede, AIA

INSPIRE% is our new initiative where we present personal stories of amazing people who embody our vision of equitable practice, fostering and keeping talent within the profession and elevating the value of Architecture to society. 

This week, INSPIRE% features Jaya Kader Zebede, AIA LEED AP, who shares her amazing journey of resilience: juggling the roles of sole practitioner and mother/wife very early on in her career.

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Knowing Our Worth As Architects

Novedge Google Hangout

How to Succeed in Architecture
Knowing Our Worth As Architects

Tuesday August 19th, 2014 ‐ 11am-12pm PST


From Left to Rigth: Rosa Sheng, Anne Fougeron, Mark LePage

From Left to Rigth: Rosa Sheng, Anne Fougeron, Mark LePage

How to Succeed in Architecture is Novedge's monthly original interactive series dedicated to Architects and Designers. To read more about the series, click here.

In this Episode Do you know your worth as an architect? Do your clients value your knowledge and skills? Have you embraced the business side of architecture? Join us as we discuss these topics with Rosa Sheng, Mark LePage and Anne Fougeron, in preparation for Equity by Design by The Missing 32% Project, that will take place on October 18th at the San Francisco Art Institute.

Who is Presenting

Rosa Sheng, AIA, LEED AP BD+C joined Bohlin Cywinski Jackson in 1997 and became a founding member of the San Francisco office in 1999 while serving as Project Architect for Pixar Animation Studio's Headquarters in Emeryville. With 20 years experience, Rosa has led a variety of award winning and internationally acclaimed design projects, which range from the aesthetically minimal, highly technical development of the glass structures for Apple's original high profile retail stores to the innovative LEED NC-GOLD Lorry I. Lokey Graduate School of Business at Mills College. She was also part of the team for Square Headquarters and is currently working on innovative and sustainable projects for UC Davis and Dominican University of California. Rosa also serves as a Board of Director for AIA San Francisco and is the Founding Chairperson for The Missing 32% Project Committee, to address the issue of Equity in Architecture. She is also a member of SCUP, USGBC and OWA.

Anne Fougeron, FAIA, is principal of Fougeron Architecture in San Francisco, California. After earning a Bachelor of Arts degree in architectural history at Wellesley College and a master of architecture degree at the University of California, Berkeley, she worked for San Francisco architect and urban designer Daniel Solomon for three years, an experience that informed her awareness of the interplay between buildings and the urban environment. In 1986 she founded Fougeron Architecture and went on to design award-winning private and public sector projects in a decidedly modernist vocabulary. Fougeron has taught architectural design to undergraduate and graduate students at the California College of the Arts in San Francisco and the University of California, Berkeley, where she served as the Howard Friedman Visiting Professor of Professional Practice in the Department of Architecture from 2003 to 2004. Fougeron Architecture is a nationally recognized design firm whose work exhibits a strong commitment to clarity of thought, design integrity and quality of architectural detail.

Mark R. LePage, AIA, is the Partner in Charge of Operations at Fivecat Studio Architecture and the founder of Entrepreneur Architect, an online resource inspiring architects to build better businesses. Mark writes a weekly blog, hosts a monthly podcast and has recently introduced Entrepreneur Architect Academy, an online business school for architects planned for launch Summer 2013.

INSPIRE% [1]: No Longer Missing. Pamela Tang's Return to Architecture

INSPIRE% is our new initiative where will we present personal stories of amazing people who embody our vision of equitable practice, fostering and keeping talent within the profession and elevating the value of Architecture to society.  Our first interview is one of the most inspirational of all.

Pamela Tang, Project Manager at Barcelon + Jang Architecture shares her story of success and perseverance; how she re-entered the profession after taking an extended leave of absence to raise her four children. 

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Save the Date: Equity by Design Saturday Oct. 18, 2014

AIA San Francisco - The Missing 32% Project presents:

Equity by Design: Knowledge, Discussion, Action!

Saturday, October 18, 2014 ( 8:00 am – 5:00 pm )

@ San Francisco Art Institute: 800 Chestnut Street, San Francisco



The Missing 32% Project serves as a call to action for both women and men who mutually believe that equitable practice is critical to advancing Architecture as a sustainable profession and a key to communicating its true value to society. Our mission is to understand the pinch points that can occur during career progression and champion best practices for the recruitment, hiring, promotion and retention of our profession’s top talent in order to expand diversity, increase career opportunities and ultimately raise awareness of the invaluable services that Architects provide.

In the beginning of 2014, The Missing 32% Project launched the first ever Equity in Architecture Survey as part of a multi-year research project to promote the discussion and inspire change within the profession. The overwhelming response from the local and national community contributed to a research effort that has helped to provide a glimpse into the status of the profession and the challenges that must be addressed to preserve its value and relevance for future generations.

This year, join AIA San Francisco: The Missing 32% Project for our 3rd symposium that is named for our ambitious mission. Equity by Design: Knowledge, Discussion, Action! will be a day of highly informative and inspiring program to be held at the San Francisco Art Institute, one of the city's richest architectural assets with dynamic and interactive spaces.  We will be presenting the long awaited results of the Equity in Architecture Survey in panel discussions focused in 3 major knowledge sessions: Hiring & Retention, Growth & Development, Meaning and Influence. These will set the stage for highly interactive small break-out sessions in a variety of relevant topics and formats where we will use our design thinking skills to problem solve the challenging issues that confront architects, emerging professionals, and firm leadership in empowering and actionable ways to transform the profession.

Sample Agenda (PDF Download) and Break-Out Session Topics:

Hiring and Retention:

1. You’re Hired! Strategies for a stand-out resume, portfolio and interview.

2. Designing Culture: Workplace innovations to attract, grow & keep talent.

3. What's Flex Got to do with it? Win-Win Strategies that Work for Life

Growth and Development

1. Confidence vs. Competence - Knowing and Leveraging Our Worth.

2. Negotiation is a Power Tool: Strategies for effective outcomes.

3. What is your Brand? Why Does it Matter? - A Social Media Boot Camp

Meaning and Influence

1. Cultivating Leaders: Bridging the Gap from Merit to Success

2. Multi-Disciplinary Practice: Expanding the Influence of Architecture

3. From Employee to Entrepreneur: What does it take to succeed?


We would like to thank our many generous sponsors for supporting The Missing 32% Project this year. (For a full list of sponsoring companies and websites please visit here)

If you would like to be a sponsor of this important mission, please contact us.

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